The Aotearoa Maori Homestay logo is made up of a person who has a hand extended in welcome and a hand bent in front to embrace in hospitality. The figure stands on a dark field, signifying the Maori world Te Ao Maori; the diverse elements of culture and customs, social organisation, language, history and environment — all that has shaped and make the indigenous people of Aotearoa unique.
The left side of the oval represents the elements of the world that are enduring and unchanging, Te Ao Tu Roa. The right side represents Te Ao Hurihuri or the changing, present world. The whole oval is the network of genealogy or Whakapapa in which all things are linked. The koru colours are yellow for the sun, moon and stars — understanding and knowledge; blue for the sky, oceans rivers and lakes — the spiritual elements; green for the forests, vegetation, the hills and mountains of mother earth — from whom, according to tradition, we all come; and red for the people — and all living things.